A quick glance around will show us how businesses and entrepreneurs have grown. niches and fields. The young brigade in particular has amazed the world with the level of passion, commitment and tenacity they have shown to achieve the desired success in their endeavors.
This craziness and love to thrive in their niches has brought many of them to the forefront of the business world, giving them the opportunity to thrive on a global scale.
The fashion industry has welcomed many of these talented beings, but some of them have reached their peak of success while being young because they have cracked the code for success in the industry by focusing on what products customers need and what lacking in the market.
Focusing on what the fashion markets needed most, an online fashion brand called ICON. AMSTERDAM in 2018 was started by one of these youngsters and since then it has only grown.
It’s about standing out and staying unique, say fashion industry experts and ICON. AMSTERDAM is true to this. the industry seen the constant demand from people for pants from the fitness and bodybuilding community with a more stretchy material and a tighter fit.
This led to the creation of a unique ICON brand. AMSTERDAM, whose business idea became a winner because it promised to deliver the “different” to customers with a collection of pants and trousers.
ICON. AMSTERDAM is flourishing today and has won a mammoth of customers from Europe, the United States, Japan and so many other parts of the world. However, the company was affected by the pandemic, as they had decided to launch the new collection during Black Friday 2020, which was delayed due to the pandemic.
Their bestseller was denim jeans, but the living room and the house started to take off, due to the work of the domestic culture. They had to rotate quickly and took a big risk placing a huge order for the new collection without being able to test it first, which eventually became the best-selling collection they have launched so far.
The digital wave has changed a lot in all industries and that has changed for ICON. AMSTERDAM too, where their orders are now fully automated when they arrive at the warehouse.
Today 70% of the business operates online and they have also achieved great results in the industry due to their choice to keep pace with these changing times for the business“Better growth. A lot brands are always afraid to try new things in the digital world, but someone rightly said: “Taking risks is part of the process”.
For the future, ICON. AMSTERDAM wishes to continue to adapt to the digital world and to continue to develop its activity. Their summer collection is on its way, ready to wow customers with cool and comfortable designs and fits. ICON. The success of AMSTERDAM is mainly due to the brand’s vision to do things differently, standing out from others in the market.
Their current bestseller is https://icon-amsterdam.com/collections/trousers-collection/products/the-jacquard-trousers-grey. To view more of their collections, visit the website, https://icon-amsterdam.com/ or follow on Instagram @ icon.amsterdam.
Posted on May 20, 2021