BofA Securities conducted an online survey of 1,000 users in India (using Survey Monkey) to assess the changing thought process of consumers and understand the pull.
Key information from the survey showed that when it comes to mobile tariffs, 69 percent of users surveyed are not afraid to pay 15-20 percent higher telecommunications tariffs.
“We are seeing a higher proportion (72% / 67%) of Jio / Bharti users willing to pay 15-20% more to enjoy the same services as VIL (65%),” BofA Securities said.
The demand for fixed broadband remains high, with 22% of users having taken a connection during Covid and 15% intending to do so soon.
According to the survey, 26% prefer to buy in Big Bazaar, 26% in RIL (Reliance Fresh / Smart) stores and 18% at DMart. This implies that RIL will be in a dominant position in offline retail when the RIL-Future transaction is eventually completed, according to the investigation.
The JioMart app continues to see strong growth early on, with 61% of users surveyed having tried the app before. Of these, 39 percent intend to continue ordering from JioMart. Among online sites, Amazon continues to be the dominant e-com site with 65% of users preferring it, followed by Flipkart at 25%.
The traction of Jio entertainment apps is not as strong, according to the survey.
In the OTT video segment, YouTube remains popular with 50% of users watching it. Only 5% watch Jio TV / Jio Cinema.
In streaming music, Jio is a close No.3 behind Spotify and Gaana.
The traction on Ed-tech, Health-tech and Gaming apps is good. Up to 61% use Ed-tech apps and 23% use BYJU. In total, 70% of users play online games and 74% use a health app, 22% / 18% use Medlife / Pharmeasy and 9% use RIL’s Netmeds.
“While RIL’s traction in these applications is not as strong currently, we believe that given user demand, RIL would likely focus on improving traction,” the survey said.