Legacy Swiss watch brand and official timekeeper of the Belmont Stakes, Longines, emphasizes its long-standing motto “Elegance is an attitude” at this year’s race
BELMONT, NY (USA), June 1, 2021 – On June 5, 2021, the Belmont Stakes will celebrate their 153rd edition at Belmont Park in Elmont, New York. Its official race timekeeper and official Longines partner will be holding a Longines Prize for Elegance virtual fashion competition over the weekend. True to its brand motto “Elegance is an attitude”, the legacy brand brings out the general spirit of racing by encouraging riders and style enthusiasts to showcase their best race day outfit via a competition. on social networks. The event will be held at reduced capacity and plans to follow safety precautions and health guidelines.
A winner will receive an elegant timepiece from the Longines Dolce Vita collection. Crafted from steel and embellished with diamonds, the award-winning DolceVita features a silver “flinqué” dial adorned with painted Roman numerals and an interchangeable blue strap.
This year’s jury includes Acacia Courtney, horse racing host / reporter / analyst; and Brittany Garcia, president of the Longines US brand. They will be looking to choose their favorite trendy looks for women who share their outfits via Instagram and Twitter posts using the hashtag #LonginesPrizeforElegance.
As well as celebrating the style across the country through its virtual fashion show, Longines will also be handing out stylish watches to winning jockeys, owners and coaches of the Belmont Stakes Race and the Longines Just a Game Stakes Race.
For more information on our Belmont Stakes Day seminar, click here
Longines press release