Last name: Clare Brown, alias @clarabellecwb
Location: Central Virginia
Following: 176,400 subscribers on TikTok
Contents: Ms. Brown is a TikTok creator known for her short comedy sketches featuring microaggressions against whites – or, in her words, “European Americans.” These include, but are not limited to: people constantly commenting on the “flat” hair of a young girl, showing discomfort with the word “white” and calling the name Catherine “exotic”.
She came up with the concept last summer during the Black Lives Matter protests as a way to educate people about racial prejudice. “I noticed there were so many amazing black designers talking about their experience, their perspective,” she said. “I think that message fell flat with whites.” Part of the success of her content is due to the fact that her skits are funny, not “preachy,” she said.
The experiences of his followers can sometimes inform his videos. “I did one about dancing and pressure, especially for black dancers, to have them totally change their hair to be able to perform, and it kind of came from a comment,” said Mrs. Brown. “I was like, ‘Oh, I can relate to that. I can do something about it.
Before fame: In 2009, Ms. Brown started a fashion blog called Clarabelle. “It was just me, I would find fashion editorials and publish them,” she said. She then developed an audience on Instagram. She now regularly works 9 to 5 from home in addition to making TikTok videos.
“I’m an OG fashion blogger and that’s how my account started, and now it’s turned into kind of a millennial mom account,” she said, referring to her Instagram page. “But on TikTok, these are all my racial education videos.”
Advice: To be successful on TikTok, Ms. Brown said it’s important to stay on top of what’s going on. She urges content creators to use the app as they would on Twitter, responding to current trends. “You can’t create a content calendar,” she said. “You have to you have to be ready.”
Favorite follower: Ms Brown said she didn’t have a favorite follower, but Flossybaby, another TikTok star who created political parody content, got engaged with her videos. “She’s so funny,” Ms. Brown said. “She liked one of my videos and I was like, ‘I made it.'”