Pacsun is the first youth fashion retailer to accept cryptocurrency through Bitpay

LOS ANGELES, October 5, 2021 / PRNewswire / – This week, Pacsun will be the first major brand in the fashion and retail industry to accept bitcoin and other cryptocurrencies using the leading blockchain payment provider, BitPay. Cryptocurrency is a transparent way for consumers to pay online and is a popular form of payment for those who have grown up in the digital age. Celebrity mentions are pushing crypto adoption, making it easier to spend for those who have it, and Pacsun offers a new place for those with crypto to enjoy youth fashion.

“With digital sales doubling since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,” said Brie Olson, President of Pacsun. “It’s amazing to lead the way for the fashion and retail industry, being the first to offer cryptocurrency payments through BitPay, and we expect many more companies to follow suit. given the ease it brings to the payment process. “

“Gen Z audiences, our primary consumer, are very tech-savvy, and we devote a great deal of our efforts to social media and e-commerce to align with their lifestyles and resonate with them at a more personal level, ”said Michael (Mike) Relich, co-CEO of Pacsun. “Seeing their growing desire for cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, in order to build their confidence in us as one of their go-to retailers who really listen. ”

“We are very happy that Pacsun has decided to adopt BitPay and add cryptocurrency as a payment method,” said Etienne Pair, co-founder and CEO of BitPay. As one of the first major clothing retailers to accept cryptocurrency and a leading Gen Z digital fashion brand, Pacsun shares our goal of enabling everyone to live on crypto, this which makes it a natural addition to our growing list of top brands embracing cryptocurrency. “

Pacsun is proud to learn from its top Gen Z consumer. Cryptocurrency being one of the top trends among this audience right now, according to, the BitPay offering helps drive Gen Z adoption widely and provides Pacsun buyers with another payment touchpoint in a form of currency that they are gradually using. A recent study by overview over 54% of current or former crypto owners are Gen Z.

BitPay and Pacsun both have strong social media following, and to amplify the latest payments feature, the companies will be rolling out special content across all platforms, including Twitter, Facebook, Instagram, and LinkedIn. Pacsun will also work with influencers to create TikTok and Instagram content around BitPay and Pacsun. They will also host a branded live broadcast event with a guest influencer and an executive from Pacsun.

It is just as essential for Pacsun to follow the fashion trends of their audience to deliver the best styles as it is for them to follow the lifestyle trends to really give customers what they want. This translates into a number of firsts for the brand this year, including the launch of its kids category, Pacsun Kids, gender-neutral line, Color Range, as well as its place in the metaverse thanks to its collaboration with ROBLOX, and in the digital and technological space through dedicated Livestream Shopping events, initiatives on TikTok, purchasable ads on Instagram, and much more.

BitPay makes it easy to make cryptocurrency payments anytime, anywhere, and is one of the safest and most secure ways to pay online. Once a customer selects the Pay with BitPay button, the payment process begins – 1. Select the crypto wallet, 2. Select the currency and 3. Scan the QR code to complete the payment. Pacsun will support 11 cryptocurrencies under BitPay, including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Wrapped Bitcoin (WBTC), Dogecoin (DOGE), Litecoin (LTC) and 5 USD– indexed stable coins (GUSD, USDC, USDP, DAI and BUSD), as well as the following crypto wallets and exchanges:

  • Coinbase
  • Exodus wallet
  • Metamask
  • Blockchain wallet
  • Electrum Wallet
  • Trusted portfolio
  • Large wallet
  • BRD wallet
  • Gemini
  • Kraken
  • Binance

About Pacsun
Pacsun is a leading specialty retailer offering a cross section of emerging brands and fashion trends through the lens of youth culture. In the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer selected collections, rare and exclusive products and creative collaborations at all levels. Founded in 1980, Newport, California. Organized in Los Angeles. Follow @pacsun on Instagram, Twitter, Facebook and TikTok.

About BitPay
Founded in 2011, BitPay is celebrating its 10th anniversary this year as one of the oldest cryptocurrency companies. As a pioneer in blockchain payment processing, the company’s mission is to transform the way businesses and individuals send, receive and store money. Its business solutions eliminate fraudulent chargebacks, reduce the cost of processing payments, and enable borderless payments in cryptocurrency, among other services. BitPay offers consumers a complete digital asset management solution that includes the BitPay wallet and the BitPay prepaid card, enabling them to turn digital assets into dollars to spend at tens of thousands of businesses. The company has offices in North America, Europe, and South America and lifted more than $ 70 million in the financing of leading investment companies, notably Founders Fund, Index Ventures, Virgin Group and Aquiline Technology Growth. For more information, visit


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