On October 5, youth fashion and retail brand Pacsun announced that the company is now accepting cryptocurrencies through Bitpay’s payment services. Pacsun says the company has a young audience that is “very tech-savvy” and the company has seen a “growing desire for cryptocurrency.”
Pacific Sunwear of California goes crypto
The U.S. retail clothing brand, Pacific Sunwear of California, LLC, also known as Pacsun, now supports the acceptance of cryptoassets. Founded in 1982, Pacsun has approximately 400 stores in all 50 states and Puerto Rico.
The company has partnered with crypto payment firm Bitpay and announced that it will accept 11 different crypto assets, including bitcoin (BTC), bitcoin cash (BCH), ethereum (ETH), wrapped bitcoin ( WBTC), dogecoin (DOGE) and litecoin (LTC). Five different stablecoins indexed to the US dollar will also be accepted by Pacsun.
âWith the doubling of digital sales since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,â said Brie Olson, president of Pacsun, in a statement. “It’s amazing to lead the way for the fashion and retail industry, being the first to offer cryptocurrency payments through Bitpay, and we expect many more companies to follow suit. given the ease it brings to the payment process. “
Pacsun “Sees Growing Desire for Cryptocurrency,” Fashion Channel Believes Keeping Up With Lifestyle Trends
The ad also notes that Pacsun believes it is “just as essential” to follow fashion trends as it is to follow lifestyle trends. The company noticed these trends when it launched its new Pacsun Kids product line alongside a collaboration with the ROBLOX metaverse. âPacsun shares our goal of enabling everyone to live with crypto, which makes it a natural addition to our growing list of top brands embracing cryptocurrency,â said Stephen Pair, Co-Founder and CEO of Bitpay .
Pacsun co-CEO Michael Relich explained that Gen Z is the company’s main consumer and the demographics are “very tech-driven.” Relich said the company is spending a lot of time and effort “aligning with and resonating with their lifestyles on a more personal level.” Pacsun has witnessed the demand of younger generations to pay for goods and services using digital currencies.
âSeeing their growing desire for cryptocurrency, it was clear that we needed to adjust and offer Bitpay as another payment option, to build their confidence in us as one of their go-to retailers who really listen,â Relich concluded.
What do you think of the fact that Pacsun accepts 11 different crypto assets through Bitpay? Let us know what you think of this topic in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons, Pacsun logos,
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