“We had a banner year with the introduction of Magic Mixies, as sales exceeded our most aggressive projections, even though it was only available from October to December. We brought magic back into the lives of kids in a big way and will continue to expand Magic Mixies in 2022 with the release of new Magic Mixies Mixlings,” said Paul Solomon, co-owner of Moose Toys. “We have so much more magic ‘up our sleeves.’ Mixlings are just the beginning. Expect to see many more from the world of Magic Mixies in the months to come.”
With the overwhelmingly enthusiastic consumer response to the “real magic” that Magic Mixies Magic Cauldron has brought to playtime, Moose is delivering more magic in a format the toymaker is well known for – collectibles. There are over 40 Magic Mixies including Single Pack, Twin Pack and Sparkling Magic Mega Pack with four exclusive sparkling Mixlings. All packs come with a collector’s guide and magic cauldron, which when kids rub the gem and say the magic words “Magicus Mixus” reveal the Mixlings’ spellcasting team and their rarity level . The wand reveals each of the Mixlings’ magical powers. Coming later this year, the world of the Mixlings expands with the Magic Mixies Mixlings Magic Castle playset that features five magical moments, from a growing castle tower to a secret entrance where collectibles Mixlings can disappear and reappear in a bed that stows the Mixlings with the wand tap.
“With our new portfolio of games, Moose has come to play and win in this category with a range of offerings and a variety of game models that include Clipology, an all-new interactive trivia game experience. Clipology is the only game in company that streams, and regularly updates, real-life content clips centered around thousands of the most memorable moments from the world’s best TV and film content,” Solomon said. “We’re also doubling down on our preschool licensing partnerships, an industry very effective for us. We’ll be expanding our popular line of ‘Bluey’ toys, based on the hit BBC Studios-distributed preschool series airing on Disney Junior, and introducing a brand-new partnership with mega-hot property ‘Octonauts.’ Moose is at the top of its game thanks to our incredible creative team of developers and designers and our retail partners who support us.”
Last year, Moose Toys grew more than 50%, four times faster than the entire US toy industry, according to NPD.2 As the toy company looks to continue its upward trajectory, it will continue to engage its core audience of children with its emerging and proven brands, while attracting new consumers, adults, through its new portfolio of games.
“At Moose, we pride ourselves on staying ahead of the game and delivering toys that spark the imagination with elements of surprise and fun,” Solomon said. “We’ve seen it with Magic Mixies and many of our top brands. These recent successes, along with what we have in store for the year ahead, and beyond, will contribute to our continued growth and strengthen further Moose Toys’ position as one of the most innovative toy companies in the world.”
To stay up to date on the latest innovations and for more information on Moose Toys’ full line of products, visit moosetoys.com.
About Moose Toys
Moose Toys exists to make kids super happy. It’s at the heart of everything we do. The team has innovation in their DNA and are famous for designing, developing and manufacturing award-winning toys that continue to disrupt the market! Moose Toys leads in categories such as collectibles, crafts, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry.
We’re a family business, but that doesn’t mean we’re small. We rocked the toy industry in 2014 with the worldwide phenomenon Shopkins, and thanks to these little characters, we’ve reinvigorated the way kids play. Not content to stop at toys, we have also strived to create content, entertainment and secure global licensing agreements. moose calls Australia at home, but our team of 600 is scattered around the world, spreading the Superhappy.
1 Source: The NPD Group / Retail Sales Tracking Service / December 2021 & August-December 2021
2 Source: The NPD Group / Retail Sales Tracking Service / United States / December 2021
SOURCE Moose Toys