“China Chic”: launch of the Chinese-language video festival

The 2022 Chinese Language Video Festival was launched on Saturday, February 26 to celebrate this year’s United Nations Chinese Language Day.

The festival is organized by the European headquarters of China Media Group (CMG Europe) and the United Nations Office at Geneva, as well as the Permanent Mission of the People’s Republic of China to the United Nations Office at Geneva and other international organizations in Switzerland.

This year’s theme is “China Chic” – a modern take on the traditional Chinese heritage of young people around the world. As China continues to progress and innovate, unique cultural elements have been adapted to fit the latest trends as the younger generation becomes more aware of regional differences.

All non-native Chinese speakers around the world are invited to submit an original video showcasing the beauty of Chinese traditions and how they fit into the modern world.


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Some of the winning works will be selected for a special one-hour program on Wednesday, April 20, this year’s United Nations Chinese Language Day. The program will then be broadcast on CMG and on the official UN social networks.


Last year, the awards received widespread attention around the world, with 150 million people tuning in. The winners were invited to participate in Tsinghua University’s summer school project – one of the most prestigious in China – to learn more about Chinese language and culture. . Six “young cultural ambassadors” of the United Nations Chinese Language Day took part in several CMG events, including the countdown to the 2022 Winter Olympics.

The date of the United Nations Chinese Language Day was chosen to coincide with Guyu (Grain Rain), the sixth of the twenty-four traditional Chinese solar terms. On this day, people pay homage to Cangjie, a legendary figure in ancient China who claimed to be the inventor of Chinese characters.

Chinese was established as an official language of the United Nations in 1946, although initially it was not widely used. The situation improved after the People’s Republic of China was restored to its legitimate rights in the United Nations in 1971. In 1973, the General Assembly included Chinese as a working language, and the Security Council followed suit by 1974. An ever-increasing number of UN offices and staff now work in the Chinese language.

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