FLINT, Mich. — Flint native Chan Pearson, founder of Soulmate Apparel, is on a mission to become the world’s greatest apparel designer. His love for fashion began when he was just a young boy, as his father often gifted him with avant-garde streetwear brands such as Jordan, Polo and Tommy Hilfiger. Dressing with the latest trends over time became a passion for Pearson as he knew that one day he would create his own brand.
Fast forward to 2022 and Soulmate is more than just a brand, “it’s a part of my soul”. The brand was established in 2019 with Pearson having a vision for global success. Although it may take some time, he understands the importance of hard work. As long as he keeps his head up, stays focused, and maintains faith and belief in his brand, he knows for a fact that one day he will get there.
Although he’s not yet at the top, that doesn’t stop his determination to build the fabric of his empire in his hometown. Flintside caught up with the rising fashion designer to talk about Soulmate Apparel, his struggles and what he’s learned through it all.
Flintside: How did you find the name Soulmate and what motivated you to create the brand?
Chan Pearson: “The idea was for a shoe store first. The name I had for the shoe store idea was quite similar, so I just combined the names together. Also, it’s something something I’m passionate about. I feel connected to my brand, it’s a part of my soul.”
Flintside: Do you see Soulmate becoming a major brand?
Chan Pearson“I definitely see Soulmate becoming a major brand one day. Right now I’m just getting started so I just want to focus on the present moment. Who knows? Maybe I can get it into someone’s hands. “one that’s popular, that way I can use their platform to help push it forward. I have a lot of great ideas that I think will help transform it from local to mainstream.”
Flintside: The fashion industry can be a tough business with lots of ups and downs. How do you stay motivated in tough times?
Chan Pearson: “The most important thing that motivates me is my vision to see the big picture. You’re right, there are a lot of ups and downs. There were times when I was completely exhausted. Then there are times when I don’t make any sales It’s just about me having faith and believing in my brand Having the time and patience to understand what a brand can be .
Flintside: Most brands do not exceed the 5-year mark. Where do you see Soulmate being in the next 5 years?
Chan Pearson: “In the next five years, I think my brand will be very popular. I plan to move as well, so I think it will help it to develop. I also plan to get a better job and so I can invest more Starting anything is risky, if you think small you go small, think big, win big I’m not worried about a five year gap, Soulmate is going to be there for years and years to come to come.
Flintside: Who is the person or company you would like to collaborate with?
Chan Pearson “The only person I would have liked to work with is Virgil Abloh, but it’s a shame he passed away. It would have been cool to talk and pick his brains. I admire the work he’s done with Offwhite and I can see a lot of myself in him so that would have been cool.”
Flintside: What did you learn during the process of creating your brand?
Chan Pearson: “The biggest thing I’ve learned from creating this is that you can’t please everyone and not everyone will like what you do. Someone will always have something to say, whether it’s either good or bad so don’t let that put you off or stop you What I do isn’t for everyone but as long as I have the majority of people doing it it will be fine I always take the time to reflect and see how I can improve and make the brand better. Above all, stick with me and you’ll be fine.”
To stay up to date on Soulmate Apparel, visit the website and also find the brand on Instagram.