Global Mobile Value-Added Services Market Report (2022 to 2027) – Industry Trends, Share, Size, Growth, Opportunities and Forecast –

DUBLIN–(BUSINESS WIRE)–The “Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunities and Forecast 2022-2027” report has been added to from offer.

The global mobile value-added services market reached a value of US$736.7 billion in 2021. Looking ahead, the publisher expects the market to reach US$1,745.3 billion. 2027, posting a CAGR of 15.46% in 2021-2027.

Companies cited

  • AT&T

  • Alphabet Inc.

  • Inc.

  • Apple Inc.

  • Baidu inc.

  • Comverse Technology Inc.


  • Gemalto

  • Google LLC

  • InMobi

  • Kongzhong Corp.

  • Mahindra Comviva

  • Mobility

  • One97 Communications Ltd.

  • On mobile

  • Vodafone Plc Group

Keeping in mind the uncertainties of COVID-19, we continuously monitor and assess the direct and indirect influence of the pandemic on the various end-use industries. This information is included in the report as a major market contributor.

Mobile Value Added Services (MVAS) refers to various non-essential facilities offered by the telecommunications industry. This includes Short Message Service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), Utility VAS, Social Networking , infotainment and mobile education.

These additional services are offered by the operator at an additional cost and are considered an effective source of additional income. Apart from this, these services also help improve the overall consumer experience, improve the pricing proposition and maximize the return on investment (ROI) for the operator.

Growing urbanization coupled with a significant rise in the number of smartphone and tablet users across the globe is one of the major drivers for the growth of the market. Furthermore, the increasing penetration of 3G and 4G services which has resulted in the widespread use of mobile applications and the web is also driving the growth of the market.

Growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on the go, acts as another growth driver major. Moreover, the emerging trend of digitalization in all sectors is also creating positive prospects for the growth of the market.

For example, car rental service providers use mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors including advancements in 5G technology, improvements in telecommunications infrastructure, and the introduction of cloud-based VAS systems are expected to further boost the market.

Answers to key questions in this report:

  • How has the global Mobile Value Added Services (MVAS) market performed so far and how will it perform in the coming years?

  • What are the main regional markets?

  • What has been the impact of COVID-19 on the Global Mobile Value Added Services (MVAS) Market?

  • What is the market breakdown by solution?

  • What is the market breakdown by device type?

  • What is the market breakdown by end user?

  • What is the market breakdown by vertical?

  • What are the different stages of the industry value chain?

  • What are the key drivers and challenges in the industry?

  • What is the structure of the global Mobile Value Added Services (MVAS) market and who are the key players?

  • How competitive is the industry?

Main topics covered:

1 Preface

2 Scope and methodology

3 Executive summary

4 Presentation

4.1 Overview

4.2 Key Industry Trends

5 Global Mobile Value Added Services (MVAS) Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Forecast

6 Market Breakdown by Solution

7 Market Breakdown by Device Type

8 Market Breakdown by End User

9 Market Breakdown by Vertical

10 Market Breakdown by Region

11 SWOT Analysis

12 Value chain analysis

13 Analysis of the five forces of carriers

14 price indicators

15 Competitive Landscape

15.1 Market structure

15.2 Key Players

15.3 Profiles of Key Players

For more information about this report visit

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