Victoria Beckham’s TikTok combines fashion, beauty and personality – WWD

THE STRENGTH OF NUMBERS: Victoria Beckham has combined her beauty, fashion and personal content into one account to officially launch the @victoriabeckham account on TikTok.

The multidimensional designer already has a strong social media base to draw on with 30.2 million Instagram followers, 4.3 million Facebook followers and 14,100 Twitter followers.

Beckham floated the idea of ​​starting a TikTok account on Wednesday via Instagram and one of his sons, Romeo, gave his approval. Fans reacted strongly to his video, with 33,551 likes Thursday noon.

Like most members of her family, the mother of four and wife of David Beckham largely lives her life on social media. She recently posted about her 23rd wedding anniversary, “They say it’s not funny, they say I never smile, they say it won’t last.” Her daughter Harper’s 11th birthday was another cause for celebration. Photos of Beckham’s parents with adoring messages are periodically posted, as are references to other types of family time. She recently referenced riding on the tracks of the Venice Simplon-Orient Express with her family.

Amidst all the revelry, Beckham is of course a businesswoman with a bevy of businesses. By combining Victoria Beckham Fashion, Victoria Beckham Beauty and her personal content into one TikTok account, she is strengthening her brand with a cohesive narrative.

To encourage TikTok fans to engage, they can use #StitchPosh to reveal just how chic they really are. Just as Kim Kardashian recently gave The New York Times a mid-interview tutorial on her beauty routine using her beauty products, Beckham is breaking her facade by using Victoria Beckham Beauty products. Knowing that many consumers can’t get enough behind-the-scenes footage, there’s also a look at her Vogue Australia shoot. Much like the signature resort collection that Beckham showed off late last month, her TikTok account appears to be more “one vibe, one attitude.”

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