Ruthe B. Cowl’s Runway for a Cause fundraiser, fashion show announced

Rehabilitation center board of directors Ruthe B. Cowl and Joe Brand held a press conference at the luxury clothing store on Thursday where they announced the Runway for a Cause fundraising event.

The fashion show will take place on November 10 at the Laredo Country Club.

Russell Cerda, who recently assumed the role of Chairman of the Board of RBC, announced the event and asked for the generosity of the community.

“We are gathered here today to announce the fundraising event hosted by Joe Brand and the Deutsch family. We are here to ask for the support of the entire community for this event,” he said.

Additionally, Cerda said that in addition to the fashion show, there will be raffles, live auctions and more.

Cerda also spoke about the growing needs of the Ruthe B. Cowl Rehabilitation Center due to the growing number of people requesting services.

“Due to the outbreak of COVID and the real number of people who continue to have problems with their illnesses or due to sequelae of COVID, we need to expand our services, and therefore we have a real need to provide services to more and more people in Laredo,” he said.

Cerda also said that due to this new situation, they have added board positions to raise more money and expand their efforts.

“We are a young board,” he said. “I recently became Chairman of the Board, and we have added new positions to the Board to expand our efforts.

“We want to be able to have more impact on our fundraising abilities. The more people we have helping us, the more likely we are to provide more services to the community through our rehabilitation center. »

Cerda thanked Joe Brand and the community for their support.

“We are also here to really thank Joe Brand and the Deutsch family and their efforts to support us and we are also looking for the support of other members of the community,” he said.

Jacqueline Rodriguez, executive director of Ruthe B. Cowl, also asked for community support.

“Now more than ever, Ruthe B. Cowl needs the help of the community. We have always helped patients who need rehabilitation, and as you know, no one is exempt from needing help from our center, she said. “More than help and support for our center, it is an investment in the future of our families.”

She said they have seen an increase in the number of people needing rehabilitation services due to COVID.

“Right now, in addition to our regular patients, we are seeing patients who have been infected with COVID and who have sequelae, people who have remained disabled, who sometimes have to relearn how to walk, learn to speak or learn to eat. . It’s a huge life change and we’re trying to get them to achieve the highest goal so they can regain the skills they’ve lost.

She also thanked Joe Brand for their efforts in helping Ruthe B. Cowl with this fundraising event.

“The Joe Brand family has done a lot of fundraising. This, in particular, is a great event. It’s like a fashion show in New York or Paris with professional models and top designers,” she said.

She added that the last time they held “Runway for a Cause” they raised $200,000.

“I want to thank Joe Brand and the Deutsch family for their support and thank you to our community for supporting us,” Rodriguez said. “I invite you to attend this magnificent event.”

Lisa Deutsch Hinojosa and Terri Deutsch, owners of Joe Brand, Inc., said they have supported Ruthe B. Cowl since 1960.

They talked about the fashion trends they will be showcasing at this event.

“We try to select the most fashionable clothes and we try to introduce new fashion designers from around town and around the world,” Terri said. “This year, we will have a Colombian designer, a French designer, and for the gentlemen, a Canadian designer. We also invite these creators to attend the event.

For more information about the event, contact the Ruthe B. Cowl Rehabilitation Center at 956-722-2431.

[email protected]

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