A teenage entrepreneur organizes a pop-up for her sustainable fashion brand F5

The 17-year-old founder of sustainable fashion brand F5 is on a mission to change the industry

A teenager started her own sustainable fashion label after worrying about the industry’s impact on the environment.

Sarisha Ved, who lives in Dubai, was just 14 when she founded F5 after deciding to start something positive that could help others during the covid-19 pandemic.

The 17-year-old told National World she named the company F5 because that key on a standard keyboard is the refresh command – which is the message behind her vision.

“In five to ten years, all fashion brands will be sustainable. The fashion industry has caused a lot of harm to the world and if it is not changed there will be no world for future generations,” Sarisha said.

Sarisha Ved, founder of F5.

All F5 products are made from organic or recycled materials, and even their packaging is compostable.

Their garments are made in factories that are audited by Sedex members for business ethics. This evaluates a site on the basis of labor standards, health and safety, the environment and business ethics.

The mainly athleisure range currently includes clothing for adults and children.

Sarisha said, “I based the design on my own personal style.

“But it was also done during Covid-19 when everyone was living in sweatpants and hoodies.

“Comfort is always important to me.”

The company sells a range of clothing for children and adults.

Apart from being passionate about the environment, Sarisha is also involved in charity work.

“I was inspired on a trip to India,” she said.

“The children had to walk for four hours to go to school – we brought them books and food.

“It made me want to do something and change.”

Sarisha was only 14 when she started her business.

F5 offers a range of t-shirts called Tees for fresh and 100% of the profits from this collection are donated to underprivileged communities to help children have better access to education.

“It’s amazing to have made a difference already,” said Sarisha.

“In the future, we want to collect more for charities, especially animal charities.”

F5 is currently holding its first international pop-up on Oxford Street in London.

Sarisha said, “We couldn’t think of a better city than London to have our first international pop-up.

“I am extremely proud that we are unlocking international opportunities for the brand.

“We look forward to continuing to support such transformational programs on our journey to building a purpose-driven business.”

The shop will be open until August 28, 2022.

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