Alo Yoga, a leading fashion and lifestyle brand, launches its first ready-to-wear collection paired with its first NFT on MoonPay’s HyperMint platform. The Aspen NFT Collection is a digital Certificate of Authenticity designed to celebrate Alo’s first foray into ready-to-wear and brand owners as a community with exclusive benefits. HyperMint, MoonPay’s self-service NFT minting platform, will lead the minting and distribution of NFTs.
Alo debuts its first RTW collection at New York Fashion Week with an experiential presentation that will unveil the latest Holiday 2022 capsule collection while immersing audiences physically and digitally into a renewed brand world. The Aspen collection is the celebration of Alo’s spirit of adventure, inspired by the outdoors, winter sports, mountaineering and après-ski. The collection represents the athleisure brand’s first foray into winter performance apparel and luxury ready-to-wear. At the fair, visitors will see the collection for the first time. They will also be able to try on the luxury collection via Snap-powered augmented reality mirrors.
“The Alo Aspen collection is an experience in itself, where luxury meets high performance. Being able to try the collection in real time via augmented reality and receive an immutable certificate of ownership not only enhances the shopping experience, but also elevates the authenticity, transparency and safety of our products and creates the building blocks for providing lifetime value and rewards to our most loyal customers. Angelic Vendette, Vice President and Head of Marketing at Alo Yoga.
Alo recognizes that NFTs are changing the way people interact with fashion by introducing a new level of connection between a brand or designer and the end consumer. Through Alo NFTs, consumers will have the ability to unlock new levels of loyalty, rewards, ownership, collection and authentication. With the purchase of an item from the Aspen collection, customers will receive a digital certificate of authenticity for that item, which will also unlock VIP experiences ranging from a personalized shopping experience through a private customer manager, to future experiences at Alo Houses and exclusive access. at Alo Wellness Clubs.
“Alo exists at the intersection of fashion and wellness, so we see our Aspen collection at NYFW as the perfect place to house our high-end line which is part studio and part street with design and manufacturing from luxury,” says Danny Harris Co. -CEO and co-founder of Alo Yoga. “Web3 enhances brands’ ability to protect their identity and provides new ways to drive loyalty and growth strategies,” said Ivan Soto-Wright, CEO of MoonPay. “Our partnership with Alo Yoga marks another step in ensuring that fashion is ready to usher in a new and exciting era of digital and physical fashion. This is a game-changer for fashion and will radically change both the behavior of brands and consumers in the future.”
The collection consists of 17 distinctive styles, including performance ski suits, ribbed cashmere sets, faux fur jackets and water-resistant outerwear and accessories. Prices range from $54.00 to $1,425.00. Customers who purchase from this limited edition collection will receive an exclusive Alo NFT, providing a certificate of ownership. These NFTs are immutable certificates that verify rarity, authenticity and ownership – harnessing the powerful innovation of blockchain technology. In addition to owning this unique NFT, customers will enjoy VIP experiences ranging from a personalized shopping experience through a private customer manager, to unlocking future experiences at Alo Houses and exclusive access to health clubs. be Alo.
Alo’s collaboration with MoonPay and HyperMint is the first of its kind. Alo Yoga is the first fashion and lifestyle brand to leverage HyperMint for easy NFT purchases via email payment. The wellness brand and infrastructure company is also partnering with Digital Twin Studios to bring the NYFW experience to life.