Retailers are hoping the new fad will entice shoppers to spend despite everything being a bit more expensive right now. Still, new launches are brightening up store (and digital) shelves as the holiday season is in full swing.
Aim to launch second fall designer collection
The second edition of Target’s limited-time Fall Designer Collection will be available on the retailer’s website and in select stores starting October 9.
The collection featuring Kika Vargas, La Ligne and Sergio Hudson includes more than 100 garments and accessories that range in price from $8 to $70, with most options under $40. Clothing sizes range from XXS to 4X.
“Our new collaboration with Kika Vargas, La Ligne and Sergio Hudson is a celebration of style, and we know our guests will love this collection of edgy pieces that reflect each designer’s distinct and diverse perspective on fashion,” said said Jill Sando, director of Target. vice president and chief marketing officer, said.
“For this Fall Designer launch, we’re partnering with diverse, women-founded brands to bring their bold, unique point of view to life through pieces that will complement any wardrobe,” Target said in a statement. blog post Wednesday, adding that the curate and inclusive collection is advancing its commitments to diversity, equity and inclusion and action and change for racial equity (REACH).
Colombian designer Kika Vargas pairs her hand-drawn prints with layered feminine pieces, including dresses, tops and bottoms that play with structure and volume. La Ligne, founded by Vogue editors Valerie Macaulay and Meredith Melling with fashion director Molly Howard, offers fashion basics designed in the brand’s signature stripes. And Sergio Hudson, known for his classic jewel-hued silhouettes, is focusing on matching sets of dresses and coats for the Target collection.
New private label at Kohl’s
Kohl’s, meanwhile, unveiled a new private label line aimed at a younger, more diverse consumer.
The trendy Intempo line ranges from a faux wrap dress to a cropped blazer and leather cargo pants, plus an assortment of tops and bodysuits, all under $80. Mix-and-match options help choppers create a capsule wardrobe.
The department store, which has chosen to move forward and focus on its turnaround strategy rather than selling the business, is best known for its orientation as an active, laid-back lifestyle destination. . Over the past year, Kohl’s has added new brands to its assortment, such as Tommy Hilfiger, Draper James and Eddie Bauer. And while women’s dresses have been a strong sales driver, the retailer has been looking for ways to grow its women’s assortment.
HSN offers a new line of loungewear
HSN has added the Lacey Chabert collection to its range of loungewear.
Known for her roles on “Party of Five,” “Mean Girls” and the Hallmark Channel, Chabert’s line is inspired by times spent with her family. The collaboration with HSN includes long-sleeved pullovers, a hooded jacket, a lounge jumpsuit, weekend leggings and a Henley night set. Pajamas will be added in October, along with a new assortment of deluxe pieces in November. Items in the range, all under $100, include “Mommy and Me” options.
“While Lacey draws inspiration from her many memorable roles on stage and screen, her new line primarily reflects her role as a mother,” said Bridget Love, HSN’s Director of General Merchandise and Vice President of Merchandising. “The Lacey Chabert Collection brings the love Lacey shares with her family to the forefront through imaginative patterns, luxurious comfort and thoughtful designs that truly differentiate her collection from anything in our portfolio.”
HSN’s parent company, Qurate Retail Inc., released second-quarter results last month in which revenue fell 16% to $2.95 billion from $3.50 billion a year ago. . Revenues include sales from the QxH (QVC and HSN businesses), QVC international, Zullilly and Cornerstone (the catalog businesses which include the Frontgate, Ballard Designs and Grandin Road home brands, and its apparel and home textiles brand Garnet Hill). The company said adjusted OIBDA — it uses operating profit before depreciation and amortization as a standard indicator to show operating performance — fell 40% to $347 million, from $581 million a year ago. year. Net income for the quarter fell 8.6% to $203 million, or 53 cents per diluted share, from $222 million, or 52 cents, a year ago. Adjusted earnings per share were 12 cents versus 54 cents a year ago.
Qurate Chairman and CEO David Rawlinson said last month that the results reflected the impact of inflation, rising interest rates and supply chain challenges, among other factors. .
Earlier this month, S&P Global Ratings downgraded Qurate’s credit rating to ‘B+’, citing supply chain pressures and weak cash flow, and downgraded the secured debt rating from the company to “BB”. S&P said that “continued supply chain constraints and lower discretionary spending will weigh on the company’s efforts to turn around its operations” and that “economic headwinds will put pressure on profitability this year, the free cash flow to debt remaining below 10%”.
American Eagle, Forever 21 eyes Japan
American Eagle Outfitters Inc. and Forever 21 are expected to re-enter the Japanese market with new physical stores. Both brands pulled out in 2019, though American Eagle products are still available online after the retailer closed its physical location there.
Japanese trading company Itochu Corp., which holds the master license for the Forever 21 brand, is expected to begin online sales in February. A physical store will open in the spring of next year. Itochu is also working with Authentic Brand Group, owner of Forever 21, to expand Eddie Bauer’s business across Japan.
American Eagle is expected to open two flagship stores next month in Tokyo’s Shibuya and Ikebukuro districts, according to a Reuters report on Wednesday.
Claire’s expands partnership with Walmart
Claire’s will now be in more Walmart doors.
The teen fashion accessory retailer has partnered with the discounter since 2018 and now plans to roll out its products to more than 1,200 additional Walmart stores. The expanded partnership will put Claire’s products in more than 2,500 Walmart stores, on walmart.com and in more than 360 Claire’s stores in Walmart stores worldwide.
“Together with Walmart, we’ve created a memorable and exciting way to bring Claire’s to customers who love our brand and those who have the potential to experience all we have to offer,” said Claire’s CEO Ryan Vero. Holdings LLC. “With these new locations, we’re excited to build on the success we’ve had with our partnership and our own expanding consumer products business to reach more customers where they live and shop.”
“Walmart continues to establish itself as a fashion destination with a focus on expanding our assortment of quality, fashionable and accessible apparel and accessories,” added Michelle Gill, vice president, jewelry and accessories, Walmart. “This includes creating innovative shopping experiences like Claire’s stores within Walmart that allow customers to find more of their favorite brands and shop with confidence.”
Claire’s was recognized as Walmart’s top jewelry and accessories supplier last year. The company’s product line includes hats, gloves, handbags, socks and shoes. The expansion represents a new chapter for the tween chain, which in March 2018 filed for Chapter 11 bankruptcy court protection that did not involve its international operations. After closing about 130 stores in the United States and eliminating $1.9 billion in debt, the retailer was able to secure $575 million in new financing and restructure its operations after just 10 months of bankruptcy proceedings. Elliott Management and Monarch Alternative Capital became the owners after bankruptcy. Last year, Claire’s filed for an initial public offering seeking to raise up to $100 million.