NBA launches reimagined app, destination for every team’s NBA fans

NEW YORK – The NBA today announced the launch of the redesigned NBA Worldwide app, the all-in-one destination for NBA fans from every team. With all-new customization features, the NBA app will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series. , and access to the NBA vault for free. The NBA app – a product of NBA Digital, the league’s joint venture with Turner Sports – is free to download.

Additionally, the NBA launched NBA ID, the league’s new global membership program offering fans benefits and rewards from the league, teams and partners. NBA ID, which is free to join, will connect a fan’s experiences across existing products such as NBA League Pass and NBA Pick’Em. Throughout the season, NBA ID members will have access to new original content and fan favorites from the NBA Vault. Additionally, there will be enhanced member-only experiences from NBA Partners, ticket promotions, prizes through predictive and NBA Pick’Em-style fantasy games, voting campaigns and other rewards.

The NBA app is powered by the new NBA Integrated Digital Platform, which has been integrated partnership with Microsoft, the official cloud and AI partner of the NBA. The NBA app now features a sleek new design and a one-of-a-kind “For You” experience, with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI. On the app’s “For You” page, fans can access a social-like vertical video experience – with vertical scrolling – that features real-time highlights of all NBA games in progress.

The league’s direct-to-consumer subscription offerings – NBA League Pass and NBA TV – will be integrated into the NBA app, giving fans the ability to watch live games and highlights and view scores, stats and leaderboards, all in one place. For NBA League Pass subscribers, live streams will deliver superior video quality, reduced streaming latency, and a seamless user experience for consuming live NBA content.

NBA League Pass returns this season with a new bundle and at its lowest price ever. For a limited time, the standard package is now available for $14.99 per month ($99.99 for full season) and the premium package for $19.99 per month ($129.99 for full season). Subscribers will automatically receive NBA TV’s direct-to-consumer offer as part of the new package.

“The launch of our new NBA app and digital platform is a major milestone as we continue to grow and strengthen our direct-to-consumer offerings,” said Chris Benyarko, NBA Executive Vice President, Direct-to- Consumer. “We’re excited to deliver a redesigned product that will enhance and personalize the way NBA fans interact with the league every day.”

NBA app content highlights include:


Live programming and social style content

  • gaming experience – Fans will be immersed in game day content all day and, for the first time, will have live access to streams of all pre-game and post-game NBA press conferences and matchdays media of every major event. Additionally, NBA ID members will have access to team pregame broadcasts for NBA League Pass games.
  • Way of life – Series of social style content covering lifestyle, culture, fashion, music and more around the game and off the court, including NBA Kicks, NBA Fits, Jersey Drop, Ride Along, Celebrity Row and NBA Ink, among others.
  • “Times of crisis” – A free weekly show that takes fans live to crucial moments in every game and provides real-time updates and analysis, produced by NBA TV and hosted by Jared Greenberg.
  • “NBABet Stream” – A weekly feed produced by NBA TV featuring betting expert Tim Doyle and a selection of top contributors to provide the latest betting information during live game coverage.
  • NBA League Pass Live Programming – In addition to 24/7 NBA TV programming and out-of-market live games, NBA League Pass subscribers will have access to expanded options for personalized viewing experiences through a wide variety of alternative streams, including including additional camera angles, betting-focused streams, influencer-led options and analytics, and in-language streams with commentary in three languages ​​(Spanish, Portuguese, and Korean). “NBA HooperVision” returns for its second season with former NBA players and hosts Nate Robinson and Quentin Richardson.

External Content Contributors

  • Full access directly from Teams – Behind-the-scenes storytelling of teams’ social and digital channels.
  • Partner Content – Content produced by popular basketball and sports creators, including Turner Sports, with content from “Inside the NBA” hosts Grant Hill and Greg Anthony, as well as FanDuel, DraftKings, Action Network, Bleacher Report and Moreover.
  • Influencers – Content created by popular designer influencers such as Thinking Basketball’s Ben Taylor, Jesser, Kris London, Lethal Shooter, Devin Williams, Tristan Jass, and more focused on fashion, lifestyle, and NBA culture on and off ground.

Exclusive original programming

  • “Golden Blood” – A new seven-episode docuseries telling the story of the Golden State Warriors’ journey to the 2022 NBA championship. Narrated by Andre Iguodala, the series features never-before-seen footage and new interviews with team executives and players , including Stephen Curry, Klay Thompson and Draymond Green. The first episode is available on the NBA app today.
  • “Pass the Rock” – Fans will get an exclusive look at the next generation of league stars and their lives on and off the pitch throughout the 2022-23 season. The multi-part series is set to begin in late November.
  • “Inside the app” – An exclusive weekly segment from TNT’s “Inside the NBA” team that will highlight the hottest storylines and most current events in the league.
  • “Real NBA Training Camp” with the Philadelphia Sixers (September 29) and Dallas Mavericks (September 30) – A full-access special produced by NBA TV during the opening week of the preseason offering exclusive looks at team practices and interviews with players, coaches and reception staff.

NBA Vault

  • Archived games – Fans will have access to archival footage from the NBA Vault, including 500 of the best classic games in NBA history. All NBA Finals games since 2000 will also be available, with more Finals and popular games released throughout the season.
  • Archived series – Open access documentaries and series from the NBA Entertainment Archive will be available on demand, including “Dream Team”, “The Doctor”, “Wilt 100”, “The Association”, “Unscripted”, “Inside Stuff” and Moreover.

Internationally focused

  • NBA International Games – The NBA app will be the go-to destination for fans to engage and watch NBA Japan Games 2022 Presented by Rakuten and Nissan (Golden State Warriors vs. Washington Wizards on Friday, September 30 at 6 a.m. ET and Sunday October 2 at 1 a.m. ET) and the NBA Abu Dhabi Games 2022 (Milwaukee Bucks vs. Atlanta Hawks on Thursday, October 6 at noon ET and Saturday, October 8 at noon ET).
  • “Cities of the Hoop” – An eight-part docuseries produced by the NBA Europe and Middle East team that explores the local culture, history and basketball communities surrounding the game in the following European cities: Belgrade (Serbia) , Bologna (Italy), Cologne and Leverkusen (Germany), Istanbul (Turkey), Kaunas (Lithuania), Paris (France), Seville (Spain) and Thessaloniki (Greece).

Additional content sets and other enhanced features on the NBA app will be announced throughout the season.

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