HH Princess Sora Al Saud launches pre-loved luxury fashion platform – Emirates Woman

Fashion

Her Highness Princess Sora bint Saud bin Saad Al Saud is officially making her mark on the pre-loved luxury fashion space.

The Saudi royal unveiled her new concept, SO by Sora, last week, championing the mantra “Buy less. Choose well. Make it last.”

The SO by Sora story began in 2018 and has now come full circle with the opening of His Highness’ boutique.

With a simple idea in mind to reduce waste and overconsumption, Her Highness champions the concept of upcycling and “continuing the story” of luxury items.

According to the Arabian Royal Agency, the first 488 items in the store came from Princess Sora’s personal archive.

“His project aims to fight against excessive consumption and waste by creating a sustainable brand that breathes new life into once-loved items and showcases Saudi culture in a unique way,” ARA added.

In addition to helping the environment and fighting overconsumption, 2.5% of the shop’s proceeds will also be donated to charity.

For more information, visit sobysora.com.

– For more luxury lifestyle, news, fashion and beauty, follow Emirates Woman on Facebook and Instagram

Images/Media: Arabian Royal Agency, SO by Sora Instagram

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